Brand identity for WRONGVILLE, an irreverent Internet retailer of apparel and miscellany.
Logo for SAFE STREETS FUND, an organization dedicated to reducing
traffic-related injuries and fatalities to New Yorkers.
Logo and collateral for RICH BODIES GYM, a high-end personal trainer gym in Washington, DC.
Brand identity for SCWABBLE, a replacement Scrabble tile outfit.
(More information under 'Projects')
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Brand identity for SCWABBLE, a replacement Scrabble tile outfit.
(More information under 'Projects')
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Logo and event identity for AD HOC, a social marketing festival.
(More information under 'Projects')
Scwabble (click image to open site)
Propecia HCP Site (click image to open site)
Safe Streets Fund (click image to open site)
Trade Show Laser (click image to open site)
ad hoc explanation and a bit more text saying what it was...
not that that's redundant at all. at all. or at all.
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The Problem: How does an unknown indie rock band in New York City
play shows for people other than their friends?
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The Solution: Book an East Village laundromat, pay for the machines,
bring some detergent and play a show.
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El Topo scouted laundromats across the city, ultimately settling on Wash 'N Clean on 14
in Manhattan's East village because of its location and ability to fit a make-shift stage.
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The TV screens, typically tuned to CNN, were comandeered
to display closed-circuit footage of the event.
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Detergent was provided free for all laundry-goers.
Those who signed the band's mailing list were given a dryer sheet.
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Two sets were performed — a wash set and a dry set —
timed to coordinate with the cycles.
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In addition to being covered by many local blogs and publications, El Topo Does
Your Laundry was featured on an episode of WNYC's The Next Big Thing.
[ click image to listen ]
Scwabble began with a look that matched the simplicity of its mission:
to be the resource for individual replacement Scrabble tiles. (It was.)
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The beginning was humble, at best… A printable online form quietly coaxed mailed responses.
Site traffic was paltry, orders were rare and, like this first one, often handwritten.
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The mail reliance was due to margins so slender that the transaction fees from the online sales would have dwarfed the actual purchase cost. (To be fair, bi-directional postage didn't help matters, either.)
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New directions in branding and product photography were explored when Scwabble entered its
second incarnation by joining the Wrongville retail empire of discards and ephemera.
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This phase introduced acceptance of online ordering, but still required postal payment.
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In 2007, Scwabble spun off onto its own, utilizing a novel e-commerce solution
minimizing its transaction costs, and celebrated with a brighter rebranding.
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This incarnation introduced a livelier, vocab-centric, ordering experience.
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The orders which followed were not just electronic, not just larger,
but also (as seen here) increasingly international.
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What's next for Scwabble? Having successfully conquered the digital world of tile sales
analysts speculate a physical retail space is the likely next step. Stay tuned...
Clients
| Non-Profit/Public Policy AIDS Care Ocean State The Brick Presbyterian Church Bronx Zoo/Wildlife Conservation Society Clinton Global Initiative Free Expression Policy Project International Donors Conference on Iraq Safe Streets Fund STOP AIDS Project Transportation Alternatives University of California at Berkeley Service/Retail Blue Fusion Clinton Book Store Espresso Dating Ed Gagne, Architect High Acre Systems K-Swiss LaJoy Event Design Lydon Associates O'Donnell and Naccarrato Rich Bodies Gym Ricoh USA Lee Soloman Syrnex Wrongville |
Science CCG Metamedia Immune Tolerance Network Merck & Co. Pfizer Inc Pluvita Corp Quicksilver Science Wyeth Pharmaceuticals TV/Film/Arts HBO PBS National Geographic Channels International InFilm Productions Rachel Anne Levy Floating Films The Flower Path Stanislavsky Theater Company The Tank vkpictures Music Deathmask Radio Galaxy Sybersound Records El Topo Trout Recording |
Contact
| Email jhecht-at-gmail.com |
Telephone 212 979 6250 |